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Our vision: Exporting for sustainable development
and job creation
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Trade Shows and Conferences
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City
and Country |
Description
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Date
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TRADE FAIRS/SOLO
EXHIBITIONS
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South
Africa |
SAITEX,
South Africa |
10th – 13th
Oct., 2007 |
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Burkina
Faso |
5th ECOWAS
Trade Fair, B/Faso |
27th Oct –
4th Nov., 2007 |
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India
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27th India
International Trade Fair |
14th – 27th
Nov., 2007 |
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Dubai, UAE |
Global
Village Festival, Dubai, UAE, |
13th Dec.,
2007 – Feb., 2008 |
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MISSIONS |
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Cameroon |
Trade
Mission to Cameroon |
10th – 14th
Dec., 2007 |
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Nigeria trade mission to Liberia, June
2007.
Download
ECOBANK presentation at the event. |
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CONTACT PROMOTION
PROGRAMME/BUYER-SELLER MEET |
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none
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Proper
Practice for Preparing an Exhibition
Participation
in international trade events is an excellent tool
of business prospecting. Before taking any steps
in this direction, companies are advised to
participate first in these events as visitors.
Thus, the visit allows the company to select an
appropriate exhibition stand, prepare the
strategic places and to have a general idea before
participating in it as an exhibitor. Further, one
must remember that if an exhibition stand is
providing an adequate space for finding new
clients, it is not proper over there to look for
business partners (agents, importers,
distributors) . This will require a very
systematic research within the framework of a
mission of prospecting.
Visit
of an Exhibition
Visit
to an exhibition stand is the first phase of
preparation for the exhibition. The companies
often visit the international events within the
framework of their market study in which they
update their knowledge and secure documentation.
The aim of the visit consists in informing oneself
about the trends, new technologies, novelties in
terms of new products and establishing first
contacts. The visit to an exhibition stand allows
especially to get an idea of different events and
to select the one which would be likely to be
suitable for the company's products. The visit to
an exhibition stand requires quite a serious
preparation and this is an investment from which
one must derive maximum returns. It is impossible
to visit all the stands. Hence, it is advised that
one should consult the catalogues of exhibits and
prepare the stands in the most attractive
manner.
Participation
in an Exhibition
Participation
of a company in a business event is a good means
of developing a strategy of communication on an
international scale. It is an opportunity for the
company to put to advantage all the aces in order
to attract maximum prospects that are possible on
any stand. Preparation of an exhibition stand must
not be neglected. Although the cost is high, the
spin-off is quite big (see table).
Preparation
Before
taking any steps, the company must prepare a plan
in order to manage the allotted time in the best
possible manner. One must know that the
preparation is a decisive phase because it is
during this phase that success is demonstrated or
failure is brought to light.
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PLANNING
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Timing
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Tasks
to be accomplished
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Observations
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12 months
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The
earlier the stand is reserved, the more the
company will benefit by obtaining strategic
location
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11 months
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The
products are to be selected according to the
targeted public
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10 months
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Study of
decoration of the stand
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Hotel
reservation
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The
decoration must be strictly studied as it has
direct effect on the through passage of the
visitors
Hotel
has to be reserved in advance since during
exhibition period the hotels are often fully
booked.
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9 months
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Design
of the stand
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Preparation
of equipment to be exhibited
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The
period of designing varies according to the type
of the stand. A personalised stand requires a
longer period than what is required for the
stand delivered by the
organiser.
One
must think of flood lighting of the products
exhibited and it should be adapted to the mode
of transport
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8 months
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7 months
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The
activity in the stands accentuates the impact of
participation. Some stands stand out from other
stands , thanks to this
criterion.
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6 months
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Selection
of men and hostesses
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Selection
of professionals
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5 months
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